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Do you have outdated contacts in your CRM?
CRM
15/12/2022
English

Do you have outdated contacts in your CRM?

Data management is a crucial aspect of any business. Unfortunately, many companies don't take the time to understand what data management in CRM means and how it can help maintain contact with their B2B customers. In this post, we'll look into managing your CRM data and give some insight into how you can make sure your contact data is up to date.

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I2OC-22 Icon International Occupational Classification®
Occupational Classification
11/10/2022
English

I2OC-22 Icon International Occupational Classification®

A new international standard that classifies job titles by function and role. The methodology easily structures millions of positions and establishes a foundation for comparison across languages, borders, and infrastructures.

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List Churn - The Invisible Enemy
Database Churn
10/3/2022
English

List Churn - The Invisible Enemy

Churn means the loss of contacts. Common estimates are approximately a 40% churn for telephone lists and 65% for mailing lists. Churn is ongoing which means that counteracting this data attrition should be at the top of any CRM user's or administrator’s agenda. If not, the result will inevitably be that the business is left with fewer and fewer people to sell to.

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