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29/4/2022

How we make B2B e-mails land in the inbox

Sending e-mails is easy, but few are aware of all the obstacles our messages have to clear, and how big the risk is that our e-mails don't get where they’re going. This is because e-mail is the most important factor in the spread of malicious or harmful software. Consequently, a business would rather block a safe e-mail than let in a malicious e-mail.

I2OC-22 Icon International Occupational Classification®

Icon Business Solutions har brukt sin ekspertise innen master data management til å utvikle en moderne, internasjonal og intuitiv metode for valg av yrkestitler.

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Occupational Classification

19/4/2022

English

I2OC-22 Icon International Occupational Classification®

A new international standard that classifies job titles by function and role. The methodology easily structures millions of positions and establishes a foundation for comparison across languages, borders, and infrastructures.

List Churn - The Invisible Enemy

Churn means the loss of contacts. Common estimates are approximately a 40% churn for telephone lists and 65% for mailing lists. Churn is ongoing which means that counteracting this data attrition should be at the top of any CRM user's or administrator’s agenda. If not, the result will inevitably be that the business is left with fewer and fewer people to sell to.

Frafall på lister - den usynlige fienden

"Churn" betyr frafall av personkontakter i en database. For eksempel ved at yrkesaktive bytter jobb, går av med pensjon, får ny e-postadresse m.m. Churn foregår kontinuerlig, så det å motarbeide denne forvitringen av data bør ligge øverst på agendaen til administratorer og brukere av CRM. Hvis ikke, er resultatet uomtvistelig at bedriften får stadig færre personer å selge på.

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