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MDM for business

Ahead of the curve at Business Master Data Management.
We are offering solutions that will make sure your business always have good coverage and control when it comes to your B2B-data and customer universe.

We provide optimal market coverage

Data that spoils and becomes irrelevant is the biggest issue when it comes to B2B communcation and customer lists.

This is called churn, and manifests when:

Contacts in your lists moves on to another company (20 percent each year)
Contacts that retire (2.5 percent)
The company changes domain or address
Companies are put down or goes through fusion
Recipients are unsubscribing
The email service is not able to deliver all the emails (deliverability)
Etc.

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Do you have outdated contacts in your CRM?

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Do you have outdated contacts in your CRM?

Data management is a crucial aspect of any business. Unfortunately, many companies don't take the time to understand what data management in CRM means and how it can help maintain contact with their B2B customers. In this post, we'll look into managing your CRM data and give some insight into how you can make sure your contact data is up to date.

List Churn - The Invisible Enemy

Churn means the loss of contacts. Common estimates are approximately a 40% churn for telephone lists and 65% for mailing lists. Churn is ongoing which means that counteracting this data attrition should be at the top of any CRM user's or administrator’s agenda. If not, the result will inevitably be that the business is left with fewer and fewer people to sell to.

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I2OC-22 Icon International Occupational Classification®

A new international standard that classifies job titles by function and role. The methodology easily structures millions of positions and establishes a foundation for comparison across languages, borders, and infrastructures.

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